Turfy
Our Story

Built by people who understand lawn care.

We saw lawn care operators drowning in spreadsheets, juggling disconnected tools, and losing money to inefficiency. We built Turfy to fix that.

OUR MISSION

Make running a lawn care business as simple as mowing a straight line.

Turfy brings AI-native software to an industry that has been underserved by technology. Most lawn care software was built a decade ago and feels like it. We started from scratch with modern tools, modern design, and artificial intelligence woven into every workflow.

The result is a platform that helps solo operators and multi-crew businesses alike save hours every week, close more jobs, and spend less time on admin work.

Turfy the Mole

OUR VALUES

What we believe in.

Simple First

If a solo operator cannot figure it out in 10 minutes, it is too complex. We ruthlessly simplify every workflow, every screen, and every interaction until the software disappears behind the work.

AI-Native

AI is not a feature bolted on as a marketing checkbox. It is woven into every workflow, from pricing recommendations to route optimization to yard design visualization. The intelligence is invisible and always helpful.

Mobile-First

Field crews live on their phones. The mobile experience is the product, not an afterthought. Every feature is designed for one-handed use on a cracked screen in direct sunlight. Desktop is the secondary experience.

Transparent

No hidden fees, no "contact sales" games, no multi-year contracts. You see the price, you make the call. Our pricing page shows exactly what every plan costs and what it includes. No surprises, ever.

THE PROBLEM

Why the lawn care industry needs Turfy.

1

Existing tools are outdated.

Most lawn care software was designed 10+ years ago. Clunky interfaces, painfully slow setup, and zero AI. Operators deserve better.

2

Pricing is opaque.

Competitors hide their pricing behind "Contact Sales" buttons and multi-year commitments. Small businesses need to know what they are paying before they commit.

3

AI can transform this industry.

Route optimization, smart pricing, yard visualization, natural-language business queries. These capabilities are game-changing for field service businesses, and Turfy makes them accessible to everyone.

Ready to see what Turfy can do?

Talk to our team and see how Turfy can help your business.